Manage and motivate retail in Europe

• Identify main constraints when dealing with your distributors and build corrective action plan
• Understand Companies structures in order to communicate and sell more efficiently: use of internal and external networks
• Improve your corporate presentation in English.
• Share best practices and present successful sales organizations models: premium brands, retail and B to B.

Give managers:

• Some tools for optimizing their communications with their sales & marketing teams internationally
• The opportunity to share their professional experiences with other participants from other industries (cross fertilization)
• Improve their oral presentations skills in english (sales & marketing)
• The way how to effectively use marketing, sales and communications to improve distributions channel intentionally
• Set an "action plan" that could operational on short term

International sales manager, new function

• Generate revenues and develop brand equity
• Give a clear view of the mission and responsibilities of the International Sales Manager
• Project and guide lines for animating your sales network or distributors (partners)
• Different management styles operating within intercultural management
• List your main skills (marketing, communications, international sales) and analyze them

Setting the sales strategy

• Sales and brand objectives
• Segmenting markets, target audience per industry
• Setting a prospection frames and guidelines
• Selecting or closing the right distributors, retailers, reps, agents
• Set a monthly business follow-up report: sales team, distributors, agents

Animate the sales and distributors network

• Do we have the right sales organization, can it be optimized?
• Do we have the appropriate sales, marketing tool and communications support?
• Animation calendar of the network: Christmas promotions, contest, product launch, etc.
• Setting an agenda for regular join sales calls
• Detecting training and support needs
• Considering the market feedback and suggestion from distributors to improve their business
• Organize regular sales meeting to share information’s from different markets including a special guest (top management, client, consultant..)
• Implement intercultural management skills of your local managers: cultural awareness, cultural sensibility, flexibility to accommodate diversity through work-shops

Implement your team performances

• Improve their skills (communications and technical skills)
• Presentations skills in English
• Reporting and marketing feedback
• Recruiting, training, coaching Building the environment for motivation of your distributors and sales teams
• Understanding the motivations (hierarchy of needs)
• Compensation plans, recognition, rewards
• Corporate loyalty Sales management
• Set clear and realistic objectives
• Improve communications and adapt management to local cultures
• Set account review on the business follow-up document and appraisal
• Management support confronted with difficulties
• Set an «actions plan» ready to implement when you are back in your office